Implementing cross-media work
Implementing a cross-media strategy requires a company-wide approach. We can help you put the necessary structures and processes in place.
Topic architecture
We work with you to develop a clear topic architecture that takes into account both your company’s strengths and the needs of your target audiences. We then select the appropriate channels to deliver your messages effectively.
Targeted channel selection
Not every channel is relevant to every target audience. We analyse your customers’ preferences and focus on the channels that have the greatest impact. This ensures that your marketing efforts are efficient and effective.
Channel-specific content
The key is to prepare the content for the specific channel. Whether it is web copy, press releases or social media posts, press photos, image galleries or videos, we produce and implement content that fits perfectly.
Measure and optimise
Long-term success requires constant monitoring. We use regular KPI analysis and reporting systems to monitor the performance of your campaigns and adjust them as necessary. This allows us to continually develop and optimise your strategy.