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Communication for the CEP market
Courier, express and parcel services – this is an industry with which we have been involved with for over 25 years. We have taken on many tasks for our clients – from media relations and transactional communications to crisis PR, from international websites to country-specific customer magazines.
A market on the move
Whether it's the growth of e-commerce, technological innovation and digitalisation, changing consumer demands, competition, market consolidation, sustainability, environmental awareness or new regulatory requirements – the CEP industry is adaptable and flexible, change is part of the business here.
Communication creates clarity
Constant change will continue to drive the CEP market – professional communication ensures that messages are clear, precise and consistent. It provides direction and support, makes success and progress visible and fosters motivation and commitment. Change can trigger uncertainty – again, communication helps to reduce resistance and to build trust.
Project example: GLS
We worked for the parcel service provider for well over 20 years and our tasks were varied and complex:
- Media relations for the group and 10 national companies
- Website (for the group and 18 national companies)
- Europe-wide customer magazine and national editions
- Magazine for employees (in Germany)
- Social media content & campaigns
- Video clips for the German-speaking market
- Various PR & marketing campaigns (group-wide)