Product launch
Press release, service flyer, website and intranet content
The shipping company Hapag-Lloyd has expanded its product range. Reefer containers with remote monitoring are now available – including real-time GPS location, temperature information and a shutdown warning. We are supporting the product launch with appropriate content: for press releases, sales, the intranet and website.
Aim
Consistent, cross-media product launch communication is a must these days. With modern presentation, easily understandable wording and writing styles that suit the different communication channels perfectly – in English and German.
Approach
After the product briefing, our specialists in different communication disciplines come together: online consultants, designers, copywriters and media relations experts. We work closely and efficiently together, and implement the various communication media for our customer effectively and in a high-quality.
Ergebnis
In kurzer Zeit lieferten wir zur Produkteinführung Pressemitteilung, Service-Flyer, Website-Content sowie den passenden Inhalt für das Intranet. Ein kleiner Teil unserer Arbeit als Lead-Agentur für Hapag-Lloyd.