Setting messages, demonstrating values, convincing with strong expertise, and delivering the right content with added value: This is essential to stand out amongst the competition and thrive in an increasingly complex environment. Companies that succeed in making their values visible through authentic communication distinguish themselves in the market.

PR and content marketing are inevitably converging. Social media, blogs, intranets, and employee apps have long since expanded traditional PR channels, requiring closely intertwined strategies. Content is distributed through websites, emails, social media, or search engines to achieve maximum reach.

It’s not just about mass distribution, but also about targeted engagement with relevant audiences to build long-term trust and loyalty.

The right mix of strategic planning and creative execution ensures that messages are not only heard but also remembered. This encompasses everything from pointed storytelling to data-based analysis, enabling continuous optimisation.

As a content-strong agency, we support our clients in cross-media work, serving different target groups and channels with tailored content.

Five years as the lead agency for Hapag-Lloyd - that’s PR and content marketing at full throttle! For internal and external communication, we conducted over 300 interviews with Hapag-Lloyd employees from all regions of the world, supported transactions, created press releases and specialist articles, implemented content series for the employee magazine, and produced brochures, compendiums, and numerous PowerPoint presentations.

And we consistently delivered fresh ideas for PR activities and communication concepts.